While Steven Rogers was serving as a trustee of Williams College in the 2000s, the business school professor urged his alma mater to invest at least some of its endowment dollars with Black-owned asset managers. He appealed directly to the chairman of the college’s finance committee.
“I met with him, went to his office, gave him an actual list of fifty Black-owned financial services firms,” said Rogers, who recounts this story in his forthcoming book, “A Letter To My White Friends And Colleagues.”
“I gave him the whole pitch that Black-owned financial services firms were providing market-rate returns, that this was not a charity program,” he added.
His appeal did not prompt immediate action.
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